Growth
Strategist
About Innovare
Innovare - Social Innovation Partners is a social enterprise founded in July 2017, focused on improving education to accelerate social change. Our software and support empowers education leaders to drive continuous improvement in their organizations and impact students and communities. We have customers across the United States and Latin America. We are expanding rapidly and want you to be part of our team of educators, private sector transplants, and data and tech experts working together toward equity.
About the Role
The Growth Strategist will play a critical role in the company reaching its strategic goals. They will be responsible for designing, testing, implementing, and executing growth projects and initiatives across Marketing, Engineering and Customer Success teams and aligned to customer and user acquisition, activation, retention, and upsell. Their day-to-day tasks include working with the Growth Officer to define the growth project roadmap, leading collaboration sessions with Marketing, Engineering, and Customer Success teams to influence team members to support the growth initiatives, analyzing marketing, sales, product, and customer data to drive growth initiatives, researching best practices and tools that the growth team can implement, and meeting with customers to obtain qualitative insights to inform new initiatives.
An ideal person for this role thrives in a high stakes environment, can inspire others to achieve results, considers themselves an organized and structured hacker who enjoys learning through experimentation and operating at both strategic and tactical levels.
Responsibilities
  • Manage controlled testing of initiatives across customer acquisition, activation, retention, and upsell
  • Design and implement digital marketing campaigns and initiatives, including but not limited to SEM/SEO, social media, website design and optimization, A/B testing, and content
  • Know our customer by tracking customer event and information throughout the customer journey to understand user behavior and optimize marketing, product, and customer success functions
  • Build data visualizations and analyze customer behavior data and present insights to the C-level and cross-functional teams to influence strategies and initiatives
  • Manage changes to processes, roles and responsibilities, and technology required to implement growth initiatives, including supporting team members with their activities
  • Execute and oversee necessary tactical activities (i.e. develop content, email drip campaigns, landing pages, forms, webinars) to ensure the growth initiatives are successful
  • Track the return on investment of deployed campaigns and initiatives and their effects on company and team performance indicators
  • Manage team of agency partners and contractors and carry out crucial growth initiative tasks
  • Contribute ideas into the Growth Roadmap by researching best practices and learning new concepts and tools
Minimum Qualifications
3-5 years of proven experience developing marketing plans and campaigns across Owned Media, Paid Media, and Earned Media acquisition channels
Expert-level knowledge with marketing automation, marketing analytics, social media and search ads, and CRM tools
Excellent written and verbal communication and
problem-solving skills
Strong project management, multitasking, and
decision-making skills
Results-driven marketing mind with eye for creativity
Bachelor’s degree in business, economics, statistics, engineering or related field
Preferred
Qualifications
  • Master’s degree
  • Proven experience working at EdTech, SaaS, B2B, and Social Networking startups and companies
  • Experience coding, connecting apps through APIs, and using a Customer Data Platform
  • Advanced data analytics and visualization experience using tools like SQL, Excel/Google Sheets, and Tableau
  • Experience implementing a digital marketing strategy with proven results
  • Willingness and ability to travel
  • Experience working in Latin America
  • Proficiency in Spanish
  • Social impact work experience
  • Established press and media contacts
Benefits
  • Company-paid top notch health, dental, vision, and disability Insurance
  • Personal and professional development budget
  • Flexible schedule with home office days
  • Paid company holidays and vacation
  • Diverse team where you can be yourself 100% of the time and can share all of your ideas
  • Opportunity to shape and scale our impact-driven organization
is committed to and advocates for diversity, equity and full inclusion in technology and society. Women, non-binary and non-gender conforming people, members of the LGBTQ+ community, and/or Black, Indigenous and/or all People of Color are especially encouraged to apply.
www.innovaresip.com
@innovaresip
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